FREE SECURITY SCORE N
Turning a free assessment into a sign-up engine.
Panorays is a leading third-party cyber risk management platform, helping businesses stay ahead of emerging threats across their vendor relationships. The project focused on designing a new lead-gen funnel — from homepage ad to landing page, confirmation email, and final report — built around a free cyber posture score. The goal was to give prospects a real, if limited, look at Panorays' value up front, turning that first taste into free trial sign-ups and sales conversations.
DATE
2024
ROLE
UX/UI Visual Design Prototyping Research Copywriting
TEAM
R&D Demand Gen Marketing Product
TOOLS
Figma Wordpress