Problem Statement
There was no single place to see or manage hunts, which meant the platform's actual hunt capabilities stayed hidden behind layers of navigation most users never bothered to dig through. Viewing a single hunt's details took four clicks and three screens - buried inside the Intel Feed, a campaign card, then finally the “Hunt Results” tab.
The main objective was to create one place for hunts to live. The goals were: give users a clear view of their hunt history, and a way to manage hunts directly. Beyond that, the feature needed to work as a showcase - surfacing the depth and breadth of what the platform could actually do around hunts, which was otherwise hidden in the product's structure.
We built a standalone feature that consolidates all hunt settings and choices into one unified command center. It highlights platform strengths that were previously hard to discover, while laying the groundwork for scalability and giving users more confidence and control over their hunts.
Before: 3 screens
After: 1 hub
We analyzed existing hunt data and saw early signals of slowing engagement with significant drop-off points across the flow. To dig into why, I partnered closely with our Product Manager, leadership, and Chief Architect to bring in design-partner insights, conducted competitive analysis, reviewed user recordings, and analyzed how comparable features were handled in the market. The discovery process surfaced three core frustrations we needed to implement during design.
Pain Points
Missing depth
Because hunts are inherently complex with many moving parts, the existing hunt experience was missing capabilities. Users needed to get a detailed, nuanced view of what was actually happening inside a hunt.
Scalability
Well before users started hunts, the experience risked becoming unmanageable due to exponential hunt volume - from hundreds today toward hundreds of thousands in the future - there’d be no way to condense and minimize the chaos.
Motivation
Users regularly hit dead ends trying to find relevant hunt details, which killed engagement in the moment, caused drop-offs, and left them frustrated with the product.