When the research was analyzed and the exploration phase completed, I translated our conceptual and emotional insights into concrete visual direction. I created multiple moodboard options, each with clear rationale tied to business goals and audience preferences. We quickly aligned on one direction, giving us a confident foundation to move forward with the product’s UI and brand identity.
Wireframes
I began developing wireframes for the website, product dashboard, and UI screens, focusing on how users would move from one section to the next, what flows made sense, and how interactions might behave. I considered usability and accessibility at both the high level - screen layouts - and the low level - button sizing, type hierarchy, and input fields. Ensuring consistency between typography, spacing, and controls, would enable me to create a better user experience and streamline the transition to design execution.
Highlights
The wireframes were designed to stay flexible and evolve alongside the brand’s visual identity. Structure was treated as a dynamic layer - based in logic, but open to creative growth.
Brand Identity Development
Once our design structure was in place, I chose to finalize the visual identity before diving into high-fidelity product mockups which was an intentional strategy to unify every design touchpoint. This sequence allowed me to build a visual language that carried through to the product and web design systems.